Presca Brand Film
In collaboration with Koolstof

This brand film, filmed by 84media in partnership with Koolstof, captures the essence of Presca—a pioneering British sportswear brand dedicated to sustainability and performance. Founded in 2013, Presca set out to redefine athletic apparel by creating high-performance gear for cycling, running, and triathlon, all while minimizing environmental impact.

From garments made with recycled plastic bottles and discarded fishing nets to their bold commitment to climate-positive practices, Presca stood as a trailblazer in the world of sustainable fashion. Through vivid storytelling and dynamic visuals, this film honors their mission, values, and the vibrant community they built around responsible sportswear.

With Presca’s recent closure amid a challenging economic climate, this film serves as both a tribute to their journey and a reminder of the innovation and integrity they brought to the industry.