HOB Homecare's launch campaign, Producer Rob Hardman from IAMBOB produced a tightly scripted narrative that delivered all the key messages in a natural, entertainment-led style—more like reality TV than traditional brand content. While this is the full-length website version, the constructed reality TV setup was designed to generate a wide range of social-media-optimised edits.

The project was directed by the talented Martyn Gough, with cinematography by 84Media.