The Year of Video: Why 2025 Belongs to Brands Who Embrace It
Discover why 2025 is the year of video marketing, and how your brand can use storytelling, creativity, and strategy to stand out online. Created by 84 Media, Manchester’s creative video agency.
If 2024 was the year brands experimented with video, 2025 is the year they commit.
From TikTok to LinkedIn, video isn’t just a trend, it’s the most powerful way to connect, convert, and stay memorable. Whether you’re launching a product or showing off your culture, video makes people feel something.
At 84 Media, we see it every day, the brands investing in video are the ones leading conversations, not chasing them.
Why Video Is Essential for Every Brand in 2025
People Don’t Just Watch Videos — They Expect Them
Over 90% of consumers say video helps them make purchasing decisions. From a 6-second Reel to a cinematic brand film, video meets people where they are — scrolling fast.
If you’re not showing up in motion, you’re invisible.
Video Drives Serious Engagement
Posts with video get up to 1,200% more shares than text and image content combined.
But it’s not just about flashy visuals, it’s about connection. The right story, told with authenticity, makes people stop scrolling and start caring.
SEO Loves Video Content
Video boosts dwell time, reduces bounce rates, and signals to Google that your site is valuable.
Bonus: YouTube is the world’s second-largest search engine, and with a good video strategy, your brand can dominate both Google and YouTube results.
The Power of Brand Storytelling
In 2025, authenticity beats perfection.
High-quality production still matters, but it’s your story that builds trust. Brands that show the humans behind the logo are the ones winning hearts.
At 84 Media, we focus on brand storytelling that feels real — whether it’s a founder’s journey, behind-the-scenes footage, or a product story that inspires.
Social Media — Your Video Playground
Short-form video is exploding across every platform.
Here’s how to make it work for your brand:
TikTok: fast edits, trends, and personality
LinkedIn: clean, professional storytelling
YouTube: cinematic long-form content
Instagram: quick, eye-catching Reels
Each platform has its own language, and we help you speak it fluently.
The ROI of Video Marketing
Video isn’t just creative, it’s strategic.
80% of marketers say video helps increase sales
87% of brands now use video as a marketing tool
Businesses using video grow 49% faster
That’s not luck, it’s proof that stories in motion drive results.
Why Work with a Manchester Video Agency Like 84 Media
We’re a Manchester-based video agency helping brands of all sizes create video content that connects.
From promo videos to social media campaigns, our team handles everything from concept to final cut, so you can focus on growing your brand while we handle the storytelling.
Because in 2025, video isn’t the future — it’s the present.
Ready to Bring Your Brand to Life?
Let’s make your story unforgettable.
📩 Get in touch: Contact 84 Media
📍 Based in Manchester | 🌍 Working with brands worldwide