How to Create Engaging Social Media Videos That Convert

Social media isn’t just a platform — it’s a stage for your brand. But in a sea of content, how do you create videos that capture attention, engage audiences, and drive action? At 84 Media, we help brands craft scroll-stopping videos that convert.

1. Hook Your Audience in the First 3 Seconds

Attention spans are short. Start with something visually striking, surprising, or intriguing to make viewers stop scrolling.

2. Keep It Concise and Purpose-Driven

Every second counts. Focus on one clear message or goal per video. Less clutter = more impact.

3. Add Captions and Text Overlays

Many users watch without sound. Subtitles ensure your message is delivered even on mute.

4. Tailor Content to Each Platform

• TikTok/Reels: Quick, trend-aware, and entertaining

• LinkedIn: Professional, story-driven, and informative

• YouTube Shorts: Engaging, concise, shareable

5. End with a Clear Call-to-Action

Whether it’s visiting your website, signing up, or sharing the video, guide your audience to the next step.

Final Thoughts

Creating videos that convert isn’t just about visuals — it’s about strategy, storytelling, and platform awareness. When done right, social media videos boost engagement, strengthen your brand, and drive results.

📩 Want help creating videos that perform? Contact 84 Media